FOCUS Journal Recruitment Advertising Section

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FOCUS Journal Recruitment Advertising Section

General Information - The bi-monthly Focus Journal for Respiratory Care & Sleep Medicine is well established as the leading magazine serving the Respiratory Care & Sleep Medicine professions. FOCUS offers recruiters 33,045 recipients of the magazine, (the highest circulation of any magazine serving these professions and growing with each issue) and the lowest recruitment advertising rates, while charging nothing extra for full color advertising as every other magazine serving these professions does. More readers, at less cost, the ability to reach managers, staff therapists and sleep technologists in one magazine, and, absolutely no charge for color!

FOCUS Journal For Respiratory Care & Sleep Medicine, celebrating its 17th anniversary in 2008, is edited for managers, educators, and tens of thousands of staff clinicians who practice in acute care hospitals, homecare settings, and sleep laboratories, nationwide. Issues contain clinical articles in respiratory care and sleep medicine as well as articles dealing with aspects of management, departmental administration, education and personal growth. Issues are also replicated on-line at www.foocus.com/journal.php.

Benefits of Recruiting via Focus Journal

Highest circulation, yet, lowest ad-cost-per-reader of any magazine serving these professions
Lowest ad-cost-per-reader of any magazine. Click here to view comparison chart.
The only magazine that includes color at no extra charge
Ads appear on Hi-gloss, High quality paper rather than low quality newsprint
Ability to reach respiratory care & sleep medicine professionals in one book
60 days online listing at no extra charge
Free design assistance in making your "copy" and "logo" into a finished ad with color backgrounds, borders, etc. at no extra charge (a great benefit to smaller institutions who cannot afford outside design agencies).
Tell us what you want to say, send us your logo or other graphic, and we'll make you're ad for you at no additional charge.
Excellent customer service. We'll work with you to maximize your presence.
Credit card or institutional purchase orders accepted

Recruitment advertising insertions for FOCUS Journal should be directed to the Recruitment Advertising Coordinator, Joanne Flannery at (845) 757-1006 Fax (845) 876-2940.

2008 Recruitment Advertising Rate Schedule & Specifications (Rates are Net)


Description	Format	1X	2X	3X	4X	5X	6X

FULL PAGE 7 3/8"w x 10 1/8"h	Color
		$2200	$2150	$2100	$2050	$2000	$1950


HALF PAGE 7 5/16"w x 4 13/16"h or 3 9/16"w x 9 13/16"h	Color
		$1800	$1760	$1720	$1680	$1640	$1600


QUARTER PAGE 3 9/16"w x 4 13/16"h	Color
		$1500	$1470	$1440	$1410	$1380	$1350


EIGHTH PAGE 3 9/16"w x 2 1/4"h	Color
		$1200	$1180	$1160	$1140	$1120	$1100

Internet-Only Recruitment Advertising
Save money and let your ad begin working for you immediately by posting it on the popular Focus website. The Focus site has been online for 12 years and is chock full of information that therapists and sleep techs utilize to the tune of over 25,000 visits per month. Visit www.foocus.com to review the site and while there, click on Employment Opportunities to see this dynamic section at work. Simply send your completed color ad as a PDF file, along with your organization’s insertion or purchase order, to JoanneF@foocus.com. We’ll have your ad up on the site within 48 hours where it can be viewed by hundreds of respiratory and sleep professionals daily


1-3 months - $500 per month		4-6 months - $450 per month
7-9 months - $400 per month		10-12 months - $350 per month

Publication	Material Deadline	Publication Date	Bonus Distribution
Jan/Feb	1/15/08	2/1/08	Medtrade Spring
Mar/Apr	3/15/08	4/1/08	FOCUS Conference
May/June	5/15/08	6/1/08	APSS Conference
July/Aug	7/15/08	8/15/08	Medtrade Conference
Sept/Oct	9/15/08	10/15/08	CHEST Conference
Nov/Dec	11/1/08	11/25/08	AARC Convention Issue

Production Requirements - Ads should be submitted as high resolution PDF files via e-mail to materials@foocus.com. Ads that must, for whatever reason, be mailed on CD should be mailed to: FOCUS Publications, Inc. 22 South Parsonage Street, Rhinebeck, NY 12572. FOCUS accepts three file formats; high-resolution Adobe PDF files (preferred), Quark documents (must be saved as Quark 4.0) with images and fonts (all fonts must be Postscript fonts), and as 300 dpi TIFF files. Publisher is not responsible for color fidelity where match prints were not supplied.

Electronic Standards - The Publisher claims no responsibility for printed errors on ads submitted without ad composite for comparison.

All colors must be CMYK. All Pantone colors must be converted to CMYK in the application file prior to creation of the pdf.

Color images and graphics must be 300 dpi.

Labeling Requirements - Ad submissions/artwork whether e-mailed or sent on disk, must include: Company name, contact person, contact phone number, contact e-mail address and a notation as to what particular issue of FOCUS the ad is scheduled to appear in.